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David A. Utter | Staff Writer

If you spend much time online, there’s a good chance you have a greater affinity for technology than the average person.

Something new comes along, and you’re looking for a reason to give it a try. It’s fun, and it could be rewarding too.

Lisa Barone looked at the current state of search marketing and SEO, courtesy of Andrew Goodman’s assessment of SEO and recent trends. There’s a lot of curiosity and love for the latest and greatest ways to attract attention, she noted:

Chicago Search Engine Optimization

Written by Editor Choice Friday, 20 June 2008

The Ocean Group recently launched SEOGroup.com, the new search engine optimization division of the Ocean Online Group, a Chicago web design company responsible for numerous award winning websites. The creation of SEOGroup was based on the concept that businesses needed websites for one reason and one reason only: to grow their business. Therefore, the new SEO company was established, with a focus on search engine optimization and online marketing campaigns.

About the SEOGroup: They are not just another search engine optimization firm in that they go beyond the basics with a free SEO tool and SERP tracking tool that allows users to evaluate their website’s current performance. This tool measures and tracks the many ways a website can be optimized for the search engines, from PageRank to social media mentions to offsite links. Furthermore, users do not have to be current clients of the SEOGroup to take advantage of the tool – it is free for all to use.

The SEOGroup website also includes another valuable resource - a frequently updated blog with search engine optimization and online marketing tips, strategies, and news. This blog provides background on SEO basics as well as more advanced information.

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Dries Buytaert started down his path to fame when he coded up a private message board for his college dormitory. Nine years later, that modest bulletin board software package has grown into Drupal, one of the most popular open-source content publishing systems on the web with thousands of active contributors. In March 2008, Buytaert connected with entrepreneur Jay Batson, and together the two of them founded Acquia, a commercial venture that will provide technical support for Drupal’s devotees as well as further the adoption and development of the platform.

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PayPal Labs is PayPals showcase site which allows you to take our experimental products for a spin. Many of these projects come from startup-like groups within PayPal, which is why the tubular design in this site pays tribute to the logo used in PayPals original Palm application.

PayPal Labs / x.com — PayPals Showcase Site for Experimental Products

The challenge of the Web is to build a system that enables people to creatively solve problems that they couldn’t solve on their own, said Tim Berners-Lee, inventor of the World Wide Web and director of the World Wide Web Consortium.

Speaking Wednesday at the “Future of the Web Debate,” at Rensselaer Polytechnic Institute’s Tetherless World Research Constellation, Berners-Lee said one of the Web’s key challenges is what he calls “connective creativity.”

Creativity is that “Eureka moment,” when a long-sought-after answer to a problem seems to come out of nowhere, said Berners-Lee, the senior research scientist at the MIT Laboratory for Computer Science and Artificial Intelligence.

“Creativity is what happens in one person’s brain, when things start to click together because you have been consciously reading up about the problem and all the things you think would be relevant [to solving that problem], and quite subconsciously your brain has been fitting together a solution,” he said.

Then the answer suddenly comes to you when you’re in the shower or jogging, he said.

“That’s an interesting thing that happens and it happens in just one brain,” he said. “Now just suppose, given that we have those huge problems out there to solve in health care [such as ] looking for a cure for AIDS, or cancer, that part of the answer might be in my brain and another part might be in somebody else’s brain. So how can we make the Web a substrate so that all those half-formed ideas out there [are connected]?”

In the future, the Web should be able to connect people’s ideas in such a way that one person could store his partly formed ideas and leave a trail of his thinking for other people trying to solve the same problem, he said.

“How can we make the Web be an infrastructure that allows more than one person to think more effectively than one person can? There’s no proof yet that for creative thinking we’ve done that,” he said. “The challenge is to build a system that allows the formation of half-formed ideas and allows collective creativity.”

His speech was also available via a live Webcast.

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